April 15, 2024

Global Internet of Behavior (IoB) Market Report 2023-2028, Featuring CognitiveScale, Riverbed Technology, NICE, Mastercard and Sweet Analytics

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Global Behavioral Internet Market

Global Behavioral Internet MarketGlobal Behavioral Internet Market

Global Behavioral Internet Market

Dublin, Jan. 19, 2024 (GLOBE NEWSWIRE) — The “Global Behavioral Internet Market” report has been added to ResearchAndMarkets.com’s offering.

The global behavioral internet market is expected to rise from $300.1 billion in 2023 to $869.3 billion by the end of 2028, with a compound annual growth rate (CAGR) of 23.7% during the forecast period of 2023- 2028.

The Internet of Behavior (IoB) is a fascinating and evolving field that brings together technology, data analytics, and behavioral science to understand and influence human behavior. As it continues to develop, it has the potential to transform various aspects of people’s lives, from marketing to healthcare and more. It also underlines the importance of ethical considerations and responsible data practices to ensure that the benefits of IoB are realized without compromising individual privacy and rights. In this data-driven world, finding the right balance between innovation and ethics will be critical.

The global IoB market is a rapidly growing sector that leverages data analytics, IoT devices, and behavioral insights to understand and influence human behavior. It covers applications in marketing, healthcare, education and smart cities.

As the IoB market continues to evolve, it has significant potential to transform several industries by leveraging the power of data-driven behavioral insights. The global IoB market was valued at $256.7 billion in 2022 and is expected to reach $869.3 billion by 2028, registering a CAGR of 23.7% during the forecast period. This growth is due to factors such as the increasing number of IoT devices, companies using data to develop user behavior models for analytical purposes, and the increasing use of IoB solutions by e-commerce companies to generate accurate behavior models. of the user.

This report segments the global IoB market based on application, company size, end-user industry, and region. Based on the application, the market is segmented into advertising campaigns, digital marketing, content delivery, brand promotion and others. In 2022, the digital marketing segment held the highest share of 36.1% and is expected to register the highest CAGR of 25.1% during the forecast period. Digital marketing services will benefit the most from IoB technology due to the increasing number of Internet connections globally. The IoB trend is gaining importance in today’s commercial, government and non-profit sectors as it focuses on collecting, analyzing and understanding user behavior to improve service quality and value chain.

The Behavioral Internet market by end-user industry is segmented into BFSI, Healthcare, Telecom & IT, Media & Entertainment, Tourism & Travel, Retail & E-Commerce, and Others. The media and entertainment segment is expected to grow at a CAGR of 24.8% during the forecast period. IoB is used by media and entertainment organizations to review and track their material and develop personalized content and recommendations. This allows them to better reach their target audience, increase audience satisfaction, and expand the audience pool.

The report includes

  • 31 data tables and 21 additional tables

  • An Overview of the Global Internet of Behaviors (IoB) Market

  • Market size estimates and analysis of market trends, with data from 2022 and 2023, estimates to 2024, and compound annual growth rate (CAGR) projections through 2028.

  • Assessments of industry drivers, current trends, market opportunities and constraints, and technological advancements that will shape the future market.

  • Discussions on current and future market potential and market breakdowns by application, company size, end-user industry, and region.

  • Assessments of technologies such as AI, machine learning, IoT and AR, and discussions on how they drive the market and potential practical applications of the IoB.

  • Analysis of ESG developments

  • Discussions on patents, mergers and acquisitions (M&A) and venture financing

  • Company profiles of major industry players including CognitiveScale, Riverbed Technology LLC, NICE Ltd., Mastercard Inc. and Sweet Analytics Ltd.

The income forecasts for this period are segmented into:

  • Application: Advertising campaign, digital marketing, content delivery and brand promotion.

  • End User Industry: BFSI, Healthcare, Telecom & IT, Media & Entertainment, Tourism & Travel, and Retail & E-Commerce.

  • Company size: Small and medium-sized companies (SMEs) and large companies.

  • Region: North America is segmented into the US, Canada, and Mexico; Europe is segmented into the United Kingdom, France, Germany and the rest of Europe; Asia-Pacific (APAC) is segmented into China, Japan, India and the rest of Asia-Pacific; The rest of the world is segmented into the Middle East, Africa and South America.

Key attributes:

Report attribute


No. of pages


Forecast period

2023 – 2028

Estimated market value (USD) in 2023

$300.1 billion

Forecast market value (USD) for 2028

$869.3 billion

Compound annual growth rate


Regions covered


Key topics covered:

Chapter 1 Introduction

Chapter 2 Summary and Highlights

Chapter 3 Market Overview

Chapter 4 Market dynamics

  • Market indicators

    • Growing number of Internet of Things devices

    • Companies that use data to develop models of user behavior for analytical purposes

    • Increased use of Internet behavioral solutions by e-commerce companies to generate accurate user behavior models

  • Market challenges

    • Regulatory Compliance, Data Ownership and Control

    • Data privacy and cybersecurity issues

  • Market opportunities

    • Growing demand for personalized marketing and advertising

    • Behavioral Internet that promotes greater collaboration between departments for better and faster decision making

Chapter 5 Emerging technologies and developments

  • Key Emerging Trends and Technologies in the Behavioral Internet

  • Big data analysis

  • Artificial intelligence and machine learning

  • Edge computing

  • Internet of Things

  • Digital twin

  • Developments in the Behavioral Internet

Chapter 6 Market Breakdown by Application

Chapter 7 Market Breakdown by End-User Industry

Chapter 8 Market Breakdown by Company Size

Chapter 9 Market Breakdown by Region

Chapter 10 Sustainability: an ESG perspective

Chapter 11 Competitive Intelligence

Chapter 12 Company Profiles

For more information about this report, please visit https://www.researchandmarkets.com/r/a7f93t

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